MY FAV. COMMERCIAL PROJECTS
Biggest
v.s.
Smallest
SCHWEPPES - SPARKLING WATER
Director:
Director of Photography:
Art Director: JEN-CHIEH HSIAO
(GEE ART DESIGN STUDIO)
Set Decorator: Yi-Hsuan Tseng
Construction Manager: YUEH CHIU
Graphic Designer: Ting-Yu Chou
BOMY - DAILY FRUITS & VEGE JUICE
Director:
Director of Photography:
Art Director: JEN-CHIEH HSIAO
(GEE ART DESIGN STUDIO)
Set Decorator: Yi-Hsuan Tseng
Set Designer: YUEH CHIU
Food Stylist:
Prop Maker:
Both of my favorite commercial projects are coincidentally for drinks!
One was a fictional British-ish 1:1 street, the other was an about 1:25 fruits and veggies miniature world. The biggest and the smallest streets in my career! And they were both really fun!
For Taiwanese consumers, sparkling water is a western cultural product, I think that was why clients aimed for a Piccalilli kind of clean and white style for the Schwepps campaign.
Since I'd never been to London at that moment, could only wandering around the city by Google map street view, trying to find out some iconic British elements to put in the design.
RENDERING FOR CONCEPT VISUAL
SKETCHUP MODEL FOR CONCEPT VISUAL
SKETCHUP MODEL FOR DISCUSSION
RENDERING FOR CONCEPT VISUAL
This was the most humorous and playful script ever! What's more, the majority of scenes featured real fruits and vegetables—I've never seen that many broccolis before. We collaborated with talented food stylists, 3D printing designers, and experienced miniature craftsmen for this demanding and skill-intensive project.
